The Council of Responsible AI brings together leaders across business, automotive, technology and policy to advance practical AI governance, accountability, transparency and responsible AI adoption.
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C.O.R.A. is dedicated to building a framework for the ethical governance of AI.
We believe that technological progress must go hand in hand with human
values — fairness, accountability, and transparency.
Ensuring equitable AI outcomes
across all communities.
Holding systems and creators
responsible for impact.
Building trust through openness
and clarity.
C.O.R.A. connects experts, academic institutions, and governments across continents to exchange knowledge, establish common standards, and coordinate ethical policies for AI development.
We foster international cooperation to ensure AI benefits everyone
— not just a few.
CORA's founding members bring practical leadership across automotive retail, technology, compliance, business operations and applied AI governance, giving the organization first-hand perspective on how businesses are adopting and governing artificial intelligence.
Founder of E-Drive Auto, a successful SaaS company that provides auto dealers emerging technologies. Founded The Tech Loop in 2024, the first exclusive, dealer-focused ecosystem for B2B inventory transactions, professional networking, hiring, and industry education.
Automotive retail technology executive with approximately 36 years in the industry, including about 15 years inside a dealership group during the internet inflection point of the mid 1990s. Former CRO scaling SaaS growth; now focused on applied AI that sticks, governance, adoption, workflow redesign, risk management, and KPI-driven measurement.
Bryan Berman is Managing Director of Unburdn AI, helping companies transform operations through practical AI adoption. A former founder and CEO in automotive retail and software, he has built multi-state dealership groups and technology businesses serving dealers across North America.
Charlie Vogelheim has over 40 years of automotive industry experience, including roles as VP at J.D. Power and as executive editor at Kelley Blue Book and MotorTrend. His career has centered on observing and supporting the automotive industry.
Tessa Nadik, AVP of Product Management at Cox Automotive, leads strategy across Autotrader, Kelley Blue Book, Dealer.com, and Cox advertising and consumer experience platforms. She is a recognized industry voice on Generative Engine Optimization and AI-powered discovery.
Twenty-five years in automotive spanning retail, media, and SaaS leadership. Matt spent a decade on the dealership floor across four groups, served as Corporate Director of Automotive at Raycom Media, and led sales, product marketing, and product strategy at PureCars before co-founding Hrizn.
Mike is an expert in regulatory compliance, anti-financial crimes, and investigations. He has extensive experience applying practical expertise to risk and compliance matters globally, including emerging technology companies across a variety of industries.
Robert DeGeorge is Director of Product Consulting for VinSolutions and Dealer.com at Cox Automotive, leading a national team focused on dealer growth and sales performance. He brings expertise in CRM, digital retailing, automotive marketing, and AI-driven insights.
Tim Hayden is CEO of BrainTrust Partners, helping brands grow revenue through first-party data and applied AI. He previously led marketing at Zignal Labs and headed Mobile at Edelman Digital in North America.
Software engineer. Dealership General Manager. The only automotive SaaS CEO who ran a store on Jira sprints, doubled its volume, and finished Top 10 nationally - then built the platform to fix what he kept seeing broken.
Chas Wilson is the CEO and Founder of Master Networks and Wilson Leadership, owner and establishing partner in multiple successful ventures, bestselling author, business mentor, and entrepreneur with more than 20 years of experience.
Founder, Savvy Dealer
Adam Gillrie is the founder of Savvy Dealer and a nearly 30-year veteran of the automotive industry. He helps franchise and independent dealers win in search, paid media, and the new wave of AI-driven discovery, building dealer-first growth systems grounded in transparency and measurable results.
LinkedIn
VP, Sales & Strategy, Savvy Dealer
Nick Chivinski leads sales and strategy at Savvy Dealer, where he helps dealers turn digital marketing and AI tools into measurable revenue. He comes from car retail and SaaS performance management, so he speaks the dealer's language and keeps the technology honest.
LinkedIn Savvy Dealer website
Terry has more than 20 years of experience in retail automotive. He understands both sides of the showroom floor and how AI impacts every corner of the dealership. Beyond his retail experience, Terry has built his company, Hi-Tech Marketing, into one of the industry's top digital marketing firms.
We encourage cutting-edge research that balances ambition with ethical responsibility. C.O.R.A. supports initiatives that explore new frontiers of AI while safeguarding human rights, privacy, and societal well-being.
C.O.R.A. supports initiatives that turn innovation into meaningful social progress. Our approach ensures that every breakthrough in AI contributes to a more just, accessible, and inclusive world.
By setting clear standards and promoting open dialogue, we ensure that technology evolves with honesty, responsibility, and respect for human dignity.
We encourage open collaboration between research institutions, developers, and policymakers to ensure that innovation remains safe, explainable, and beneficial to society as a whole.
Audio / Video Podcasts
CORA Founding Members and guest speakers take questions from Jason Harris at the inaugural CORA Al Summit in San Francisco.
Free CORA resource
Get the AI Conference Readiness Guide for Dealers. A practical guide to evaluate AI vendors, identify risks, compare solutions, and make more informed technology decisions.
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Directory Partner
For Emerging AI startups and niche vendors
Growth Partner
For established vendors seeking market share
Elite Council Partner*
For enterprise tech companies and major platforms
*Limited partnerships available
C.O.R.A. helps leaders turn AI ethics into practical governance, accountability, transparency, and cross-sector collaboration.
Responsible AI is the design, development, and use of artificial intelligence with governance practices that account for fairness, transparency, accountability, safety, and human impact.
C.O.R.A. connects leaders, innovators, academic institutions, and policymakers to advance responsible AI governance, ethical standards, knowledge sharing, and global collaboration.
AI governance and transparency help organizations understand AI capabilities, manage risks, explain decisions where appropriate, and build public trust in AI systems.
Organizations can join C.O.R.A. through corporate membership options that support policy dialogue, responsible AI education, events, and collaborative standards work.
AI governance is the framework organizations use to guide how artificial intelligence is selected, implemented, monitored and managed. Effective governance establishes accountability, risk controls, transparency standards and appropriate human oversight throughout the AI lifecycle.
Organizations should evaluate AI vendors based on security, data handling, transparency, compliance, model performance, human oversight and measurable business value. A consistent evaluation process can help organizations compare solutions while identifying risks before implementation.
For automotive retailers, responsible AI means adopting AI tools in ways that support business performance while protecting customer data, maintaining appropriate oversight and addressing regulatory, operational and reputational risks.
A practical AI governance framework should define approved uses of AI, establish responsibility for oversight, create processes for evaluating vendors and risks, set data and security standards, and outline what happens when an AI system produces an unexpected or harmful result.
Join CORA and become part of a growing movement shaping how artificial intelligence is adopted with integrity, accountability, and real-world business impact. C.O.R.A. brings together leaders, innovators, and decision-makers who believe AI should create progress responsibly, not recklessly.
This is where forward-thinking organizations help define the future instead of reacting to it.
Become a MemberWhy Join the Movement?
Be part of a network influencing how AI is implemented across industries through practical collaboration, shared standards, and executive dialogue.
Responsible AI is becoming a business differentiator. Membership signals credibility, foresight, and leadership to customers, partners, and stakeholders.
Gain access to innovators, policymakers, academics, and enterprise leaders committed to using AI the right way, and using it to win.
Join the global effort to ensure that artificial intelligence empowers humanity and protects civil liberties worldwide.
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